About In Pursuit

Image of Jeff and Stefanie Bice family sitting on the beach

The Bice Family:

Jeff and Stefanie Bice are the owners of In Pursuit. They met as camp counselors and, true story, the flames of their summer camp romance never died out! They married and started in ministry together at a camp in Ohio. All these years later they have three amazing teenagers, Joshua, Alexandra and Maddie, who keep them up-to-date on what’s cool! The kids have become experts at making camp packs, tagging shirts and shipping boxes through UPS! Stefanie runs the business and keeps the vision in front of their staff team. Jeff works full time for Bethel Bible Church in Tyler as the Mission’s Pastor, but you can still find him around the office working to keep things in order. He also helps with the financial side of things as well. When we say family business, we really mean it!

Our Mission:

In Pursuit exists to serve our customers with the finest in branded apparel, marketing products and custom design. We believe that by serving our customers with excellence and integrity, and by giving back to the world in need, we can help all involved not just buy, but BUY FOR GOOD. Selling t-shirts isn’t our biggest motivation, but selling t-shirts to change the world, now that’s something we get pumped about! So, let’s get together and make some good looking stuff that makes a difference!

The In Pursuit Story:

In 1999, while the Bices were directing a camp in Texas, Stef had an idea for a Christmas ornament. This led her to start a small business to pursue her ideas. A couple of years later, after moving to Tyler for a new ministry position in camping, they needed some extra finances to supplement their ministry salary. The next thing you know, In Pursuit grew into a company serving camps, schools and other ministries and business. In 2014, they bought their new office in Tyler; an old residence that looked a little unloved. As a family, they gutted the house and remodeled it into a warm, welcoming work space for a growing team of sales and graphics staff. We are most excited about launching new BFG campaigns in 2015 to help with local and worldwide needs that are near and dear to our hearts. So, stayed tuned for more info coming soon!

In Pursuit Core Values

We Pursue Excellence

We desire, in all that we say and do, to work wholeheartedly with excellence. We don’t cut corners. We focus on making our customers feel satisfied with the ordering process from start to finish.


We live generously

We have been blessed to be a blessing! So many suffer around the world and we believe In Pursuit exists to be part of helping those in need. Buy For Good–it’s not just a cool motto. It’s our mission.

We Practice Honesty

Character and integrity matter very much here at In Pursuit. We say what we mean. We mean what we say. If we mess it up, we fix it. We give you an honest price. We don’t manipulate to make a sale.


We bleed creativity

A good idea is everything. We like to come up with fresh and new ideas. New products. New ways of doing things. New designs.